Destination North West showcases best of Welsh produce at The Hollies Farm Shop in Cheshire

in Little Budworth, Cheshire, later this week.

The event is being organised by Destination North West, a Welsh Government Food & Drink Wales Fine Food Cluster project, to expand the reach and awareness of Welsh produce in North West England.

The showcase is part of the Welsh Government’s Food & Drink Wales Trade Development Programme’s #CaruCymruCaruBlas #LoveWalesLoveTaste campaign, which aims to encourage retailers in the region to highlight and celebrate their Welsh products.

The event at The Hollies will feature seven award-winning, proudly Welsh food businesses presenting locally and globally-influenced products as diverse as African and Spanish-inspired sauces, and charcuterie.

Jayne Jones, Fine Food Cluster Manager, said, “We are thrilled not only to be returning to The Hollies Farm Shop but by public demand to be coming back bigger and better!”

“Last year’s response from customers bowled us over.”

“It was amazing how many people who visited The Hollies had connections with Wales and a passion for wanting to try new and exciting products.”

The Hollies Farm Shop’s Marketing Manager, Sarah Holland, said, “We are excited to introduce some more Welsh food produce to our customers during our meet the maker farmer’s market on the 25th February.”

The sampling event will be a great opportunity to showcase these products, and gain customer feedback to help us decide what will work well within our stores.”

According to a report from the Welsh Government’s Food and Drink Wales Insight Programme, Wales is associated with “fresh and natural” produce, particularly PGI Welsh Lamb.

The report also found that one in five English shoppers feel partly Welsh, and many have happy memories of holidays in Wales.

Through the Destination North West project, Welsh food and drink producers have already been able to showcase their products at several locations in North West England, including The Lambing Shed in Knutsford, Foodie’s Festival at Tatton Park, and Bents Garden & Home in Warrington.

Jayne Jones said, “From our experience, foodies in those areas are eager to see and try complimentary award-winning Welsh food and drink, and we are sure that the showcase at The Hollies Farm Shop will be yet another magnet for food lovers.”