Booze gets benched: One in three men plans an alcohol-free January

As the new year approaches, almost one in three men in the UK (32%) plan to start 2025 with a month-long break from alcohol, according to research by Alcohol Change UK.

The findings, released ahead of the Dry January challenge, suggest a growing focus on fitness, mental health, and financial wellbeing among male Brits.

The study reveals that over a quarter of men who drink (26%) consumed more alcohol in 2024 compared to the previous year.

Additionally, over a third (35%) admitted to drinking above the recommended low-risk guidelines of 14 units per week, a figure higher than the 22% of women reporting similar levels.

Among men who drink, nearly a third (31%) expressed concerns about the long-term effects of their alcohol consumption.

Fitness, energy levels, physical health, diet, and sleep quality were the most frequently cited areas of life negatively impacted by drinking.

Regret also plays a role: 22% of men admitted feeling remorse over things they said or did while under the influence.

Goals for 2025: Health, Wealth, and Wellbeing

In addition to cutting back on alcohol, men’s top priorities for 2025 include:

• Improving financial health (33%)
• Building fitness and physical health (24%)
• Enhancing mental health and wellbeing (22%)

The Dry January challenge offers an opportunity to hit reset. Participants are encouraged to use the free Try Dry app, which research shows doubles the likelihood of completing the 31-day alcohol-free challenge.

Neil ‘Razor’ Ruddock Joins the Movement

Former England and Liverpool FC footballer Neil ‘Razor’ Ruddock is backing the campaign, sharing his own journey with alcohol.

Ruddock, who has been open about the toll that heavy drinking took on his health, reflected on how football culture historically encouraged excessive drinking.

“In my heyday, football and booze went hand-in-hand. There was massive pressure to drink, especially from older players, and whenever I’ve been in trouble or done something I regret, alcohol was involved,” Ruddock said.

Having transformed his relationship with alcohol after a serious health scare, Ruddock will join thousands of others taking on the Dry January® challenge in 2025. “It’s about balance now, to keep my health and life in check,” he added. “Having the Try Dryƒ app will really help me stay on track, and I’m looking forward to the sense of achievement.”

Ruddock appears in a new film alongside former Wimbledon FC player Fraser Franks and football commentator Jay Motty.

The trio discuss how drinking cultures in football are shifting and the benefits of taking a break from alcohol.

A Cultural Shift

Dr Richard Piper, CEO of Alcohol Change UK, noted the significant impact of alcohol advertising on men’s drinking habits.

“Alcohol companies spend millions putting booze front and centre of the things we love—sporting events, gigs, and lad’s nights out. Yet, our research tells us the tide is turning.”

Dr Piper emphasised the benefits of the Dry January challenge, both short- and long-term: “It’s not about stopping drinking forever, but taking back control of our relationship with alcohol to tackle our goals head-on. There’s nothing to lose and so much to gain in 31 days.”

Take Part in Dry January 2025

Men across the UK are invited to join the millions embracing an alcohol-free start to the year.

Download the Try Dry app to track your progress and stay motivated throughout the challenge.

Find out more and sign up at dryjanuary.org.uk.