Asda updates Blue Light Card terms and conditions, limiting discounted product range

Asda is changing its terms and conditions on the Blue Light Card scheme, which will reduce the choice of items that cardholders will be able to buy.

The Blue Light Card is a nationally recognised scheme offering discounts to workers in the NHS, emergency services, social care sector, and armed forces.

Asda has been offering discounts to Blue Light Card holders for several years. However, the supermarket giant recently made changes to the scheme by implementing it through the Asda rewards app.

Those with a card have been able to get 10% back via the Asda rewards on their weekly food shop, homeware, toys and games, George fashion, and more.

However, updated terms and conditions now show that from Thursday, June 15, cardholders will only get the 10% back on fresh meat and fish, fruit and vegetables, food to go, ready meals, chilled and dairy, bakery, and flowers.

Clothing, homeware, non-fresh foods, Just Essentials by Asda and Smart Price ranges, household items including pet and laundry, health and beauty, baby, outdoor, entertainment, and toys will be excluded from the 10% cash pot.

In May, Asda extended its partnership with Blue Light Card.

At the time, Tom Dalby, CEO at Blue Light Card, expressed pride in the partnership with Asda and its ongoing support for NHS staff and other frontline workers.

He said, “We know how much our members have enjoyed using the discount. Asda has always done so much to show its appreciation to NHS staff and other frontline workers, and the continuation of this partnership will support millions of blue light workers across the country.”

“Since last May, our members have saved a phenomenal £128 million when shopping at Asda, and I hope the extension of the 10% discount plus the added benefits of using the Rewards app will continue to help families and individuals across the UK during the cost-of-living crisis.”

Mark Baxter, Senior Director for Loyalty at Asda, said, “The Blue Light community does a fantastic job of keeping us all safe, healthy, and supported, so we’re happy to be able to offer them exclusive offers through our popular Asda Rewards app.”

“As well as benefiting from everyday low prices, Asda Rewards users earn pounds through the app, and by building their Cashpot, are rewarded for simply shopping with Asda.”

The Blue Light Card is a nationally recognized scheme offering discounts to workers in the NHS, emergency services, social care sector, and armed forces.

Full details can be found here.